Role Overview:

An established and fast-growing online retail business, specialising in the sale of household goods directly to consumers. With a strong digital-first approach and ambitious growth plans, the business is investing heavily in performance marketing to scale revenue and improve customer acquisition.

We are looking for a Head of Digital to take ownership of paid and organic digital channels, with a strong focus on Google Ads performance. This is a hands on role suited to someone who enjoys being close to the numbers while also shaping overall digital strategy.

You will play a key role in driving online revenue, optimising campaigns, and identifying new opportunities across multiple digital marketing channels.

Headline Responsibilities:

• Own and manage Google Ads campaigns (Search, Shopping, Display, Performance Max) with full responsibility for budget, performance, and ROI
• Plan, execute, and optimise paid media strategies to drive customer acquisition and revenue growth
• Work hands-on across a range of digital marketing channels including: Paid Social, SEO, Email Marketing & CRO
• Analyse campaign performance using Google Analytics and other reporting tools, providing clear insights and recommendations
• Test and scale new channels, audiences, and creatives
• Collaborate closely with internal teams (e.g. ecommerce, creative, operations) to align marketing activity with commercial goals
• Stay up to date with digital marketing trends, tools, and best practices

Essential Skills:
• Proven experience managing Google Ads campaigns in an ecommerce or online retail environment
• Strong hands-on ability across multiple digital marketing channels (not just strategy)
• Experience working with sizeable paid media budgets and performance targets
• Confident using analytics tools to measure, report, and optimise performance
• Commercial mindset with a focus on ROI and growth
• Comfortable working in an office-based role and being part of a collaborative team environment

What’s on Offer:

• Salary of £50,000 per annum
• Bonus scheme linked to performance
• A key role in a growing online business with genuine scope to make an impact
• Office-based role in Teesside with a close-knit, fast-moving team

For more information on this opportunity please feel free to contact Anthony Antoniou at Imperial Recruitment Group.